You won't be able to tell where I come from.
But I don't mind telling you.

I was born in 1987 in the Canary Islands, studied in Barcelona and moved to New York in 2013, where I have been working at Fjord. I like to design meaningful experiences and products. I believe in the designer's understanding of the business and their goals, without letting their customers down. I believe a good user experience makes a happy customer, and happy customers make profitable businesses. 

I believe a profound understanding of the technicalities related to our field is key to designing and releasing solid products. I believe in efficiently designed workflows as a way to achieve good results. I believe in aesthethically pleasing objects and artifacts. And lastly, I believe designers have the enormous responsibility of using their skills to enhance their users' life. Any enhancement is a step forward.

Experience

Designer, Fjord New York
2013-CURRENT

Designer, Fjord Madrid
2011-2013


Education

Higher Degree in Product Design
ELISAVA, 2011

BA with Honours in Design
WINCHESTER SCHOOL OF ARTS, 2011

Awards to team projects

RTVE: Best iPad App for Radio and TV Content
FEST. DE TELEVISIÓN Y RADIO DE VITORIA-GASTEIZ, 2013

Globo.com: Most outstanding “Photo, TV and video” category
TELA VIVA MOVEL, 2013


Talks & Academic

Chill Laus '92
DESIGN HUB, BARCELONA, JANUARY 2016

UX Masters Degree
ELISAVA, BARCELONA, JANUARY 2016

Jury at the Usability and UX Postgrad
PARSONS, NEW YORK, APRIL 2016

Mentor at Designlab
DESIGNLAB, CURRENT


Press, Publications & Exhibits

Awwwards

4th Additive manufacturing Forum

ELISAVA, BARCELONA, JUNE 2011

BBVA
RTVE.es
Citi
Citi HK / 3
Fon

Barclays
Meijer
Verizon
CVS
AIG

Celebrity Cruises
Sprint
Globo
Telefónica
Sabadell

And many others...